{"id":5142,"date":"2024-09-25T08:28:29","date_gmt":"2024-09-25T07:28:29","guid":{"rendered":"https:\/\/elmawkie.dz\/fr\/?p=5142"},"modified":"2024-09-25T08:28:29","modified_gmt":"2024-09-25T07:28:29","slug":"les-explications-du-ministere-francais-de-lagriculture-suffisent-elles-a-justifier-linterdiction-del-mordjene","status":"publish","type":"post","link":"https:\/\/elmawkie.dz\/fr\/les-explications-du-ministere-francais-de-lagriculture-suffisent-elles-a-justifier-linterdiction-del-mordjene\/","title":{"rendered":"Les explications du minist\u00e8re fran\u00e7ais de l\u2019agriculture suffisent-elles \u00e0 justifier l&rsquo;interdiction d&rsquo;El Mordjene ?"},"content":{"rendered":"<p><strong><em>En quelques semaines, la p\u00e2te \u00e0 tartiner alg\u00e9rienne El Mordjene, produite par la soci\u00e9t\u00e9 Cebon, est pass\u00e9e de simple produit alimentaire \u00e0 symbole d\u2019un affrontement \u00e9conomique. Son interdiction sur le march\u00e9 fran\u00e7ais a r\u00e9v\u00e9l\u00e9 les coulisses complexes des r\u00e9glementations europ\u00e9ennes et mis en lumi\u00e8re les possibles influences des lobbys de l\u2019industrie agroalimentaire. Face \u00e0 cette d\u00e9cision, le minist\u00e8re fran\u00e7ais de l&rsquo;Agriculture a d\u00fb s&rsquo;expliquer, suscitant encore plus de questions qu&rsquo;il n&rsquo;en a r\u00e9solues.<\/em><\/strong><\/p>\n<p><em>En effet, selon le minist\u00e8re fran\u00e7ais, la suspension de l\u2019importation d\u2019El Mordjene serait due \u00e0 des \u00ab d\u00e9clarations \u00e0 l&rsquo;importation erron\u00e9es \u00bb. Cette justification, faite dans une d\u00e9claration au quotidien \u00ab\u00a0Les Echos\u00a0\u00bb, trouve son origine dans une demande de clarification \u00e9manant d\u2019un transitaire charg\u00e9 des formalit\u00e9s douani\u00e8res. Apr\u00e8s expertise, il a \u00e9t\u00e9 conclu que le produit ne remplissait pas les crit\u00e8res pour entrer sur le march\u00e9 europ\u00e9en, en s&rsquo;appuyant sur le r\u00e8glement europ\u00e9en (UE) 2021\/405, qui d\u00e9termine les pays tiers autoris\u00e9s \u00e0 exporter certains produits alimentaires vers l&rsquo;UE. L\u2019Alg\u00e9rie, o\u00f9 est produit El Mordjene, ne figure pas sur la liste des pays autoris\u00e9s \u00e0 exporter des produits laitiers, en raison du manque d\u2019\u00e9tablissements agr\u00e9\u00e9s par l\u2019Union europ\u00e9enne.<\/em><\/p>\n<p><em>Cependant, le minist\u00e8re a pr\u00e9cis\u00e9 qu\u2019aucun risque sanitaire n\u2019a \u00e9t\u00e9 identifi\u00e9 pour les consommateurs, ce qui a suscit\u00e9 l\u2019incompr\u00e9hension et la frustration de nombreux observateurs. Si aucune menace sanitaire n\u2019a \u00e9t\u00e9 d\u00e9tect\u00e9e, pourquoi alors interdire le produit ? Ce flou alimente un d\u00e9bat plus large, o\u00f9 l\u2019aspect purement commercial semble entrer en jeu.<\/em><\/p>\n<p><strong><u>Un Succ\u00e8s qui D\u00e9range<\/u><\/strong><\/p>\n<p><em>Face \u00e0 cette situation, Cebon a rapidement r\u00e9agi. Le porte-parole de la marque, Ouzlifi Amine, a fermement rejet\u00e9 les motifs avanc\u00e9s par les autorit\u00e9s fran\u00e7aises. Il a rappel\u00e9 que la p\u00e2te \u00e0 tartiner est fabriqu\u00e9e \u00e0 partir de poudre de lait import\u00e9e directement de France, soulignant ainsi que le produit ne devrait pas \u00eatre concern\u00e9 par les restrictions sur les importations de produits extracommunautaires. Selon lui, le succ\u00e8s grandissant d\u2019El Mordjene, particuli\u00e8rement en France, pourrait \u00eatre l\u2019une des v\u00e9ritables raisons de cette interdiction.<\/em><\/p>\n<p><em>Pour Cebon, cette mesure est interpr\u00e9t\u00e9e comme une tentative de freiner l\u2019essor d\u2019un produit devenu trop populaire et potentiellement mena\u00e7ant pour les grandes marques d\u00e9j\u00e0 bien implant\u00e9es sur le march\u00e9 europ\u00e9en, telles que Ferrero, le fabricant de Nutella. M. Ouzlifi a \u00e9galement rappel\u00e9 que la p\u00e2te \u00e0 tartiner El Mordjene est d\u00e9j\u00e0 export\u00e9e vers des pays comme les \u00c9tats-Unis et le Canada, sans aucune difficult\u00e9 ni restriction, ce qui jette davantage le doute sur les v\u00e9ritables motivations derri\u00e8re cette interdiction en France.<\/em><\/p>\n<p><strong><u>L\u2019Influence des Lobbys dans la Ligne de Mire<\/u><\/strong><\/p>\n<p><em>La pol\u00e9mique ne s\u2019est pas arr\u00eat\u00e9e l\u00e0. Tr\u00e8s rapidement, l\u2019affaire a pris une tournure plus politique et \u00e9conomique, soulevant des interrogations sur le poids des lobbys industriels dans cette d\u00e9cision. Le march\u00e9 fran\u00e7ais de la p\u00e2te \u00e0 tartiner est largement domin\u00e9 par Nutella, et l\u2019arriv\u00e9e d\u2019un nouveau concurrent, appr\u00e9ci\u00e9 pour sa qualit\u00e9 gustative et son rapport qualit\u00e9-prix, pourrait menacer ce monopole.<\/em><\/p>\n<p><em>Les r\u00e9seaux sociaux se sont empar\u00e9s de l\u2019affaire, avec de nombreux influenceurs vantant les m\u00e9rites d\u2019El Mordjene, certains affirmant m\u00eame que la p\u00e2te alg\u00e9rienne surpasserait Nutella en termes de go\u00fbt et de texture. Pour ces d\u00e9fenseurs, l\u2019interdiction ne serait qu\u2019une man\u0153uvre des grands groupes pour prot\u00e9ger leurs parts de march\u00e9 face \u00e0 un nouveau concurrent en pleine ascension.<\/em><\/p>\n<p><strong><u>Une Affaire qui Va au-del\u00e0 du March\u00e9 Fran\u00e7ais<\/u><\/strong><\/p>\n<p><em>Cette interdiction semble illustrer les tensions croissantes entre petits fabricants \u00e9mergents et g\u00e9ants de l\u2019industrie agroalimentaire. Si El Mordjene a \u00e9t\u00e9 temporairement stopp\u00e9e aux fronti\u00e8res fran\u00e7aises, la marque alg\u00e9rienne b\u00e9n\u00e9ficie d\u00e9sormais d\u2019une notori\u00e9t\u00e9 accrue. Ce combat symbolise bien plus qu\u2019une simple bataille commerciale : il r\u00e9v\u00e8le les enjeux de concurrence sur le march\u00e9 mondial, o\u00f9 des produits locaux peuvent, malgr\u00e9 les obstacles, se faire une place parmi les grands.<\/em><\/p>\n<p><em>L&rsquo;avenir de la p\u00e2te \u00e0 tartiner El Mordjene en Europe reste incertain, mais son succ\u00e8s aupr\u00e8s des consommateurs pourrait bien faire pencher la balance.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En quelques semaines, la p\u00e2te \u00e0 tartiner alg\u00e9rienne El Mordjene, produite par la soci\u00e9t\u00e9 Cebon, est pass\u00e9e de simple produit alimentaire \u00e0 symbole d\u2019un affrontement \u00e9conomique. Son interdiction sur le march\u00e9 fran\u00e7ais a r\u00e9v\u00e9l\u00e9 les coulisses complexes des r\u00e9glementations europ\u00e9ennes et mis en lumi\u00e8re les possibles influences des lobbys de l\u2019industrie agroalimentaire. Face \u00e0 cette &hellip;<\/p>\n","protected":false},"author":8,"featured_media":5150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[88,733,734,113,735,732],"class_list":["post-5142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","tag-algerie","tag-cebon","tag-el-mordjene","tag-france","tag-ministere-de-lagriculture","tag-nutella"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les explications du minist\u00e8re fran\u00e7ais de l\u2019agriculture suffisent-elles \u00e0 justifier l&#039;interdiction d&#039;El Mordjene ? - El Mawkie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elmawkie.dz\/fr\/les-explications-du-ministere-francais-de-lagriculture-suffisent-elles-a-justifier-linterdiction-del-mordjene\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les explications du minist\u00e8re fran\u00e7ais de l\u2019agriculture suffisent-elles \u00e0 justifier l&#039;interdiction d&#039;El Mordjene ?\" \/>\n<meta property=\"og:description\" content=\"En quelques semaines, la p\u00e2te \u00e0 tartiner alg\u00e9rienne El Mordjene, produite par la soci\u00e9t\u00e9 Cebon, est pass\u00e9e de simple produit alimentaire \u00e0 symbole d\u2019un affrontement \u00e9conomique. Son interdiction sur le march\u00e9 fran\u00e7ais a r\u00e9v\u00e9l\u00e9 les coulisses complexes des r\u00e9glementations europ\u00e9ennes et mis en lumi\u00e8re les possibles influences des lobbys de l\u2019industrie agroalimentaire. 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